Social Entrepreneurship Ireland: Iseult Ward

 

Iseult is co-founder and CEO of the award winning social enterprise FoodCloud. FoodCloud has 1,200 retail stores across the UK and Ireland, including Tesco and Aldi, donating surplus food directly to over 3,000 charities through its software platform. Iseult was awarded Trinity Business student of the Year in 2013, Social Entrepreneurs Ireland Impact award and Green Entrepreneur of the Year in 2014. She is a One Young World Ambassador and one of Time Magazine’s Next Generation Leaders. In 2016, Iseult secured the Marie Claire’s Future Shapers Award and WMB [Women Mean Business] Social Entrepreneurs of the Year and in 2017 Iseult was included on Forbes 30 under 30 Social Entrepreneurs European listIseult is co-founder and CEO of the award winning social enterprise FoodCloud. FoodCloud has 1,200 retail stores across the UK and Ireland, including Tesco and Aldi, donating surplus food directly to over 3,000 charities through its software platform. Iseult was awarded Trinity Business student of the Year in 2013, Social Entrepreneurs Ireland Impact award and Green Entrepreneur of the Year in 2014. She is a One Young World Ambassador and one of Time Magazine’s Next Generation Leaders. In 2016, Iseult secured the Marie Claire’s Future Shapers Award and WMB [Women Mean Business] Social Entrepreneurs of the Year and in 2017 Iseult was included on Forbes 30 under 30 Social Entrepreneurs European listThis week in my entrepreneurial blog I chose to look at a homegrown social entrepreneur who has achieved critical acclaim for her social enterprise FoodCloud. Iseult is the co-founder and CEO of FoodCloud. FoodCloud has 1,200 retail stores across the UK and Ireland, including Tesco and Aldi, donating surplus food directly to over 3,000 charities through its software platform. Iseult was awarded Trinity Business student of the Year in 2013, Social Entrepreneurs Ireland Impact award and Green Entrepreneur of the Year in 2014. She is a One Young World Ambassador and one of Time Magazine’s Next Generation Leaders. In 2016, Iseult secured the Marie Claire’s Future Shapers Award and WMB [Women Mean Business] Social Entrepreneurs of the Year and in 2017 Iseult was included on Forbes 30 under 30 Social Entrepreneurs European list.

 

FoodCloud connects businesses that have a surplus of food with charities with limited budgets and resources, aiming to feed both hungry and poor people. FoodCloud have developed an app to help redistributed food from supermarkets and food businesses alike. This food would otherwise be thrown out. This social enterprise has gone from strength to strength and has recently established food redistribution hubs in the UK.

Understanding the complexity of the problem of food waste is essential component in understanding FoodCloud’s organisation. Approximately 1 in 8 people – or approximately 13% of the population – in Ireland currently experience food poverty, while rates are higher (up to 23%) among specific vulnerable groups, such as low income households, lone parent families, children and those who are unemployed or disabled”. These figures combined with the fact that one million tones of food is wasted in Ireland every year, highlight the environmental, social, economic and global implications of the mismanagement of surplus food and food waste. One study from the United States suggests that 14% of groceries bought in America are thrown away, leading to a total of 43 billion tones of food waste.

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